Changes in media consumption and its impact in modern advertising: a case study of advertising strategies in Ecuador
- Format
- Article
- Status
- publishedVersion
- Description
- Publication Year
- 2017
- Language
- Topic
- Ecuador; marketing digital; marketing 2.0; marketing en medios tradicionales; social media; millennial
Ecuador; digital marketing; social media; traditional marketing; marketing 2.0; millennials
- Repository
- Repositorio Universidad Internacional del Ecuador
- Get full text
- https://doi.org/10.33890/innova.v2.n6.2017.225
https://repositorio.uide.edu.ec/handle/37000/3604
- Rights
- openAccess
- License